1. Who we are
Airedale Marketing Limited provides Google Business Profile management services to local businesses.
For data-protection purposes, Airedale Marketing Limited is the controller of the personal information described in this policy.
Company details:
Airedale Marketing Limited
Company number: 16833920
Registered office: 167–169 Great Portland Street, 5th Floor, London, United Kingdom, W1W 5PF
Email: conor@airedalemarketing.co.uk
Telephone: 07958 441781
Website: airedalemarketing.co.uk
This policy explains what personal information we collect, why we use it, how long we keep it and the rights available to you.
2. Information we collect
We may collect the following information:
Information submitted through our contact form
Name
Business name
Telephone number
Email address
Service of interest
Any information included in the optional message field
Enquiry and correspondence information
We may keep records of emails, telephone conversations, meetings and other communications connected with an enquiry or our services.
Business and profile information
If you request a free profile check or become a client, we may review information that you provide or that is publicly available through your Google Business Profile, business website, Companies House or similar business sources.
Although some business information may not identify an individual, it can be personal information when connected with a sole trader, partner or named business contact.
Technical information
When you visit our website, our hosting and security providers may automatically process limited technical information, including:
IP address
Browser and device type
Date and time of access
Requested pages
Security and error logs
Information needed to deliver and protect the website
Please do not submit health information, financial account details or other highly sensitive personal information through our contact form.
3. How we collect information
We collect personal information:
Directly from you when you complete our form, email us, telephone us or speak with us
During the delivery of our services
From publicly available business sources when completing a profile check or providing services
Automatically through the website’s hosting and security infrastructure
4. How and why we use your information
We use personal information only when we have a lawful reason to do so.
Purpose | Lawful basis |
|---|---|
Responding to enquiries and arranging a conversation | Taking steps at your request before entering into a contract and our legitimate interests in responding to business enquiries |
Completing a requested Google Business Profile check | Taking steps at your request before entering into a contract and our legitimate interests in assessing how we may help |
Providing and managing our services | Performance of a contract |
Managing client relationships and service communications | Performance of a contract and our legitimate interests in operating our business |
Maintaining financial, contractual and administrative records | Legal obligations and our legitimate interests in maintaining accurate business records |
Protecting the website, preventing misuse and resolving technical problems | Our legitimate interests in maintaining a secure and reliable website |
Establishing, exercising or defending legal claims | Our legitimate interests and compliance with legal obligations |
Sending marketing communications | Consent where required, or legitimate interests where permitted by law |
Our legitimate interests include responding to enquiries, operating and improving our business, maintaining accurate records and protecting our website and services.
We will not automatically add you to a general marketing list simply because you submitted an enquiry.
Where consent is required for marketing, we will request it separately. You may withdraw consent or object to direct marketing at any time.
5. Information you need to provide
Fields marked as required on our contact form must be completed so that we can understand and respond to your enquiry.
You do not have to provide an optional message. However, if you do not provide sufficient contact information, we may be unable to respond or complete a requested profile check.
6. Who we share information with
We may share personal information with trusted service providers where necessary, including:
Framer, which provides website hosting and form functionality
Our email and communications providers
Cloudflare and other website infrastructure or security providers where enabled
Professional advisers, including accountants, legal advisers and insurers
Technical support providers working on our behalf
Regulators, courts, law-enforcement bodies or government authorities where disclosure is legally required
These providers may process information only for the relevant service or legal purpose.
We do not sell personal information.
If the business is reorganised, sold or transferred, relevant information may be disclosed to professional advisers and a prospective purchaser, subject to appropriate confidentiality and data-protection measures.
7. International transfers
Some technology providers or their subprocessors may process information outside the United Kingdom.
Where personal information is transferred internationally, we require an appropriate legal safeguard. Depending on the destination and provider, this may include:
UK adequacy regulations
The UK International Data Transfer Agreement
The UK Addendum to the European Commission’s Standard Contractual Clauses
Another transfer safeguard permitted under UK data-protection law
You may contact us if you would like further information about the safeguards relevant to your information.
8. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Normally:
Enquiries that do not become client relationships may be retained for up to 12 months after our last meaningful contact.
Client and service records may be retained for the duration of the relationship and for up to six years afterwards where needed for contractual, accounting, tax or legal purposes.
Marketing preferences may be kept until consent is withdrawn or you object. We may retain a minimal suppression record so that we can respect an opt-out.
Technical and security logs are retained according to operational need and the retention arrangements of our website providers.
Information may be retained for longer where required by law, an active dispute, fraud prevention or a regulatory investigation.
9. Cookies and analytics
We do not currently use optional advertising or third-party marketing cookies.
We also do not currently use separate third-party analytics tools.
Our hosting and security providers may use essential technologies or process limited technical information where necessary to:
Deliver the website
Maintain security
Prevent spam and misuse
Balance network traffic
Remember essential technical preferences
If optional analytics, advertising technology or other consent-requiring cookies are introduced, we will update this policy and provide an appropriate cookie notice or consent mechanism before using them.
10. How we protect information
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, misuse or disclosure.
These measures include limiting access to information, using reputable service providers and applying appropriate website and account security.
No internet transmission or storage system can be guaranteed to be completely secure.
11. Your data-protection rights
Depending on the circumstances, you may have the right to:
Ask for confirmation that we process your information
Request a copy of your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Request the transfer of eligible information
Withdraw consent where processing is based on consent
Complain about how your information has been handled
Some rights are subject to legal conditions and exemptions.
To exercise a right, email conor@airedalemarketing.co.uk. We may request reasonable information to confirm your identity before completing a request.
12. Your right to object
You have the right to object at any time to the use of your personal information for direct marketing.
You may also object where we rely on legitimate interests. If you object, we will stop using the information unless we can demonstrate compelling legitimate grounds that override your rights or the information is needed for a legal claim.
To object, email conor@airedalemarketing.co.uk.
13. Automated decisions
We do not make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.
14. Children’s information
Our website and services are intended for businesses and are not directed towards children.
We do not knowingly collect personal information from children through this website.
15. Data-protection complaints
If you believe we have handled your personal information incorrectly, please contact us first:
Telephone: 07958 441781
Please use “Data protection complaint” as the email subject where possible.
We will acknowledge a data-protection complaint within 30 days, investigate it appropriately, keep you informed and provide an outcome without unnecessary delay.
We recommend giving us an opportunity to resolve the matter first, but you may contact the regulator at any time.
16. Third-party websites
Our website may link to websites operated by other organisations.
We are not responsible for how those organisations collect or use personal information. You should review their privacy policies before submitting information to them.
17. Changes to this policy
We may update this policy when our services, technology providers or legal obligations change.
The latest version will be published on this page with a revised “Last updated” date.
18. Contact us
For questions about this policy or how we use personal information, contact:
Airedale Marketing Limited
Telephone: 07958 441781
Registered office: 167–169 Great Portland Street, 5th Floor, London, United Kingdom, W1W 5PF